Creating a proper internal link structure is one of the most important seo actions you can take. The big search engines are constantly using their spiders to crawl your site, why not tell them which pages are important through your internal links? This article will describe to you in detail how to set up your website so that its internal link structure is created for both search engines and visitors.
The first thing you want to consider is how each page will lead to other pages. Many people opt for a three tier structure. Tier 3 structure consist of a home page for your tier 1, navigation links built as tier 2s, and tier 2s linking out to the tier 3s. The following paragraphs will explain this in further detail.
The home page is the root page of your site. It should have a navigation bar on one of the sides or at the top of the page to point to your secondary pages. You will also want to link to each of these tier twos within your body copy of the home page.
Tier two pages are always listed on your navigation bar. These pages will be build around sub topics of your sites niche and will link to pages that you consider micro topics of each individual tier two. In addition to linking to tier threes, these pages will also link back to the home page using your home pages main key word.
The next area of concentration will be your tier three pages. One Minneapolis seo company, explains that the tier 3 pages must be related to the tier 2 pages that link out to them. These content pages should also each have two links pointing to other related tier two and tier three pages within keyword anchor text.
Internally linking tier three pages will create a large net of interlinking pages and will increase page rank for the entire site. The easiest way to get a new link is to build it yourself on your own site, and interlinking is the best way to do this. Remember links built on your own pages are controlled by you and will never go away unless you want them to.
Use the information in this article to start building the internal link structure of your website and you will be very pleased with the results. Also feel free to bookmark this site and refer back to it as often as necessary.