Although you make use of the good factors like basics of SEO for offsite optimization and meta tags for onsite optimization, you may not have everything. There’s more than just doing the basic guidelines of SEO, you also have to avoid some aspects to make your website rank high in search engines.
Listed below are 5 aspects you need to avoid in order to improve search engine ranking.
1. Readdress To Another Domain
It is not a hundred percent guarantee that you’ll be banned in search engine is you redirect your site to another domain. But this method is a very familiar spammer tactic used in concurrence with cloaking and doorway pages. If you set up a redirect that goes to a new domain, you need to write it as a 301 HTTP redirect, not a 302 or meta refresh. This tells the search engine that this redirect is permanent, and they should change to the new domain in their directory.
2. Transfer To New Domains
It’s a good idea to avoid redirecting your site to new domains since this trick is commonly used by spammers. It’s hard to go back to search engines once your site is banned by mistake.
3. Linking Invisible Images
Images that are 1×1 pixels in size and cannot be seen by the naked eye on a Web page are called invisible images. Since the rankings of a web page is based on the number of links, linking images concealed from the customers are created.
4. Link Single Pixel Images
This is the same with hiding text or displaying different content to search engines than to your customers. Never take for granted that search engines have the capability to read CSS and HTML tags like resizing full-sized images. Websites are eventually banned once they do this to optimize their web pages.
5. Including Invisible Text On Your Web Pages
Customers can be fooled when you hide the text by making it the same color as the background color, but the search engines can’t. Another variation of this is where you make the font size so small that it’s unreadable by the naked eye.