Internet has played a big part in everyone’s lives. People all over the globe are able to grab arising opportunities through the use of Internet. It’s pretty amazing how Internet pervade our techie minds. Even the small time businesses are capable of advertising and marketing their business online with ecommerce sites. But, like any other cases, we come across unsolved issues and problems.
Here are the top 5 issues of medium-sized business sites in Ecommerce SEO:
1. Technical Issues
Server glitches, onsite and offsite factors and browser issues are common technical problems in ecommerce websites. For example your keyword ranks well on Yahoo while on Google and Bing, it’s not. There are recent technical advances like introduction of canonical tag to help solve this problem but it’s still unsettled because a website needs to compete with other sites for the more refined sites ruled the two search engines.
Technical implementation is the key to consistent success within search results, particularly for non-branded search terms or for name brand terms of products being sold at the small business site.
2. Originality of Content
E-commerce websites are prone to duplicate content penalties, or do not offer good content value for search engines. So make sure write lots of high quality and original articles.
3. Financing SEO
Most instances, the owners of ecommerce website do not succeed in budgeting the startup costs for SEO. They have a tendency of spending the entire budget for website design and nothing left for Ecommerce SEO.
4. Dominance of Big Companies
In terms of keywords, big brands often dominated the startup of medium-sized businesses. Big players with deep pockets usually conquered the top 10 search results.
5. Links, Links And Many More Links
Deep link ratio is the biggest edge of ecommerce sites over other websites like dental dare or financial services. A website will definitely rank good with the most number of backlinks connecting to the home page with the use of keywords as the anchor text. The websites’ strong links pointing to pages deep within categories can perform well across more keyword. That’s particularly true if the content and internal linking is unique and structured in such a manner to support the categories and sub-categories.
There are websites with 70 to 80 percent of sum inbound links connecting to their home page but the strength of links are lost because of the unclear hierarchy and uncontrolled duplicate content. Inbound links come and go. News links, blogs that shut down, and other temporary links still carry value. As other links die and new ones are discovered, these links can essentially replace each other.
Nevertheless, when an ecommerce website goes through redesigning stage, the URLs changes will make it more difficult to reassign the strength for the particular subject, because there’s no consistency from the URL. Having clear hierarchies and remaining consistent with the categories will be the best solution since this will permit deep links to continuously support both branded and non-branded searches.